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Josie

Josie

Josie is the culmination of Sydney-based fashion veteran Aine McCourt s lifelong love affair with fashion. From a young age Aine was influenced by her grandmother and namesake - Josie. Josie embodied the very spirit that the label strives to encapsulate - fun and flirty, a little bit cheeky and slightly quirky. There is no denying the label's vintage appeal; femininity is key, the look is effortless and easy. Her years in fashion have seen Aine work in every aspect of the industry. Starting out in retail she soon shifted into wholesale sales and after a few years she had opened her own sales agency as well as her own retail store. This invaluable experience lends itself to her new venture: "I feel I have a really well rounded point of view when it comes to designing. I don't only look at a piece from a design perspective, rather I have a more holistic approach - I think about what the buyer wants, what will work on the shop floor and ultimately what the customer wants to wear." says Mc Court.

Josie

Frankie Dress
AU$138.00 AU$75.00

Josie

Frankie Dress